Gen Z Inspires the Best Tax Playlist Heard on the Block
There’s a playlist for everything, and now (cue music), this includes tax season, thanks to H&R Block! As the company celebrates its favorite season, it has launched the Spotify playlist, “That Tax $eason Feeling,” to help Americans #FileGood now through April. Curated with insights from Spotify, the playlist includes upbeat tracks about money savviness, confidence, and more.
“Both taxes and music are a deeply personal part of life, so what better way to represent the intersection of taxes and music than a Tax Season Spotify playlist,” said Amy Labroo, Vice President, Growth Marketing, Engagement and Analytics at H&R Block. “We believe this playlist will resonate with listeners whether they are filing their taxes or getting ready for a night out. As we continue celebrating Tax Season, this playlist showcases that tax season can be positive, empowering and a season worth celebrating.”
What do people do while filing taxes? A recent H&R Block survey revealed that 20% of their clients enjoy listening to music while filing taxes. Most enjoy rock (17%) and R&B (13%) to get in the zone, closely followed by country and pop.
“Playlists are the new place where Gen Z wants to discover and interact with brands,” said Liz Song, Global Category Development Officer for Financial Services at Spotify. “Sixty-three percent of young financial services purchasers tell us they enjoy brands who curate playlists on streaming platforms. It is exciting to see H&R Block lean into playlist culture and bring their distinct sound to a segment of music fans who are increasingly also taxpayers.”
But music isn’t the only thing that helps them on their journey to getting a maximum refund, which is made possible by H&R Block’s upfront and transparent pricing, and fueled by the expertise of more than 60,000 tax pros. They also enjoy eating a favorite snack and enjoying their favorite beverage while filing. And when it comes to their “vibe,” another 30% said they bring “golden retriever energy” into doing their taxes, which means being easygoing with a positive attitude.
No matter your music or energy, the tax season playlist offers something for everyone. Sixty-two songs were curated to get listeners in a positive, celebratory and empowering mindset while filing – whether using the online, digital savvy DIY platform, or doing so in person. This is aided by having the option to choose a tax filing soundtrack that is custom and mood-based depending on music preferences, including artists and genres and listening habits and tastes.
Join in the tax season fun today by listening to the playlist here.
* “2023 DIY Client Experience Survey” conducted by H&R Block among 2,406 U.S. adults.
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