{"id":67042,"date":"2025-02-28T09:08:25","date_gmt":"2025-02-28T15:08:25","guid":{"rendered":"https:\/\/resource-center.hrblock.com\/?post_type=newsroom&#038;p=67042"},"modified":"2025-02-28T10:04:58","modified_gmt":"2025-02-28T16:04:58","slug":"h-and-r-block-brings-taxes-to-the-gaming-world-with-immersive-roblox-experience","status":"publish","type":"newsroom","link":"https:\/\/hrbcomlnp.hrblock.com\/tax-center\/newsroom\/company-news\/h-and-r-block-brings-taxes-to-the-gaming-world-with-immersive-roblox-experience\/","title":{"rendered":"H&amp;R Block Brings Taxes to the Gaming World with Immersive Roblox Experience"},"content":{"rendered":"\n<p><em>The 70-year leader in tax prep launches immersive tax-themed gaming content, making paying taxes a virtual reality for many first-time Gen Z filers across the country<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>KANSAS CITY, Mo. (Feb. 28, 2025) \u2013<\/strong> H&amp;R Block (NYSE: HRB), the company that pioneered the tax preparation category 70 years ago, has launched a highly immersive, tax-themed experience \u200bwith\u200bin\u200b popular\u200b\u200b Roblox games Mega Mansion Tycoon and Club Roblox \u2013 the first-ever tax company to do so \u2013 for users ages 18 and older. The timing couldn\u2019t be better as young adult Gen Z gamers may be unaware of their current tax obligations, and that their 2025 activity could trigger a <a href=\"https:\/\/www.hrblock.com\/tax-center\/irs\/forms\/1099-gaming\/\">1099 form<\/a> next year. \u00a0<\/p>\n\n\n\n<p>H&amp;R Block \u200boffers\u200b\u200b \u200ban immersive gaming experience that is authentically additive\u200b \u200bin the following ways:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Through video ads on the platform, Roblox will feature a custom H&amp;R Block-branded universe, launching on Feb. 28 and accessible to gamers ages 18 and up around the world through March 28, 2025.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users interact with 30-second H&amp;R Block content in exchange for exclusive and limited-edition items for their avatars, making the gameplay experience easier and more enjoyable.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Club Roblox integration will take the H&amp;R Block interactivity a step further. In doing so, users can engage with Max, H&amp;R Block\u2019s \u201cTaxCot,\u201d in a branded in-game tax office within the Club Roblox and Mega Mansion Tycoon games.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With Max\u2019s help, players can complete tasks allowing them to level up \u2013 illustrating how it\u2019s better with Block, and that H&amp;R Block makes the tax process easy and convenient, no matter the complexity of the gamer&#8217;s situation.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>WHY GAMING<\/strong>&nbsp;<\/p>\n\n\n\n<p>For H&amp;R Block, the most trusted company in tax prep, the addressable audience for potential gaming taxpayers is huge: more than half of 85M+ Roblox\u2019s daily active users are Gen Z, engaging across community-created and brand-created content and immersive experiences. According to the U.S. Department of Labor, in late 2023, the share of Gen Zers in the workforce surpassed Baby Boomers for the first time.&nbsp;<\/p>\n\n\n\n<p>\u201cAt H&amp;R Block, our purpose is to provide help and inspire confidence for our clients \u2013 and that often means showing up authentically in and on the platforms about which they are passionate,\u201d said Jill Cress, Chief Marketing and Experience Officer, H&amp;R Block. \u201cGaming and taxes are an unlikely pairing, which is exactly why we created a tax-themed gaming experience on Roblox. We have found that Gen Z is skeptical of traditional advertising, and they expect more from companies than just promoting products. By integrating into Roblox, we are meeting this generation where they are, reminding them that tax season is here \u2013 and we are here to help.&#8221;&nbsp;<\/p>\n\n\n\n<p><strong>TAXES + GAMING<\/strong>\u202f&nbsp;<\/p>\n\n\n\n<p>In the real world, outside the gaming universe, H&amp;R Block is ensuring all avid gamers, including Roblox users, are aware of potential tax implications of receiving in-game currency.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cGamers may not realize that some of their online\u202factivities where they earn money can be taxable,\u201d said Andy Phillips, Vice President, H&amp;R Block\u2019s The Tax Institute. \u201cIf\u202ftheir online\u202fearnings are more than $600, that income\u202fwill generally be reported to\u202fthe IRS on Form 1099-NEC.\u201d&nbsp;<\/p>\n\n\n\n<p>Form 1099-NEC is used to report non-employee compensation. A breakdown of its purpose follows:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For taxpayers<\/strong>: This form is typically issued to independent contractors, freelancers, and other self-employed individuals. This form will show the gross amount paid to that person during the year.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For tax reporting<\/strong>: Recipients will use this information to properly report the income on their tax return. If they are conducting a business, the recipient will generally report the income on Schedule C, along with any allowable expenses. If the activity is more of a hobby, there are special rules for how to report hobby income and expenses.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Gamers receiving a Form 1099-NEC for the first time may need help in determining if their activity rises to the level of a trade or business or looks more like a hobby. This may be a good opportunity to work with a tax professional to ensure the income is properly reported, and any allowable expenses are deducted.&nbsp;&nbsp;<\/p>\n\n\n\n<p>No matter how or what hardworking Americans do to make a living, they can be confident that H&amp;R Block\u2019s unmatched expertise will maximize their refund<sup>1<\/sup>. To learn more about H&amp;R Block\u2019s tax preparation services, many ways to file, and year-round financial support, visit <a href=\"https:\/\/hrblock.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">hrblock.com<\/a>. For media assets, visit <a href=\"https:\/\/hrblock.com\/tax-center\/newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">hrblock.com\/tax-center\/newsroom<\/a> or for a downloadable Tax Season 2025 media kit, visit <a href=\"https:\/\/www.hrblock.com\/tax-center\/media-kit\/tax-season-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.hrblock.com\/tax-center\/media-kit\/tax-season-2025\/<\/a>. And for helpful tips and information, follow us on <a href=\"https:\/\/www.tiktok.com\/@hrblock?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/www.instagram.com\/hrblock\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.facebook.com\/hrblock\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook.<\/a>\u00a0<\/p>\n\n\n\n<p>&nbsp;<br><strong>About H&amp;R Block<\/strong>\u202f&nbsp;<br>H&amp;R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global <a href=\"https:\/\/www.hrblock.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">tax preparation services<\/a>, <a href=\"https:\/\/www.hrblock.com\/financial-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">financial products<\/a>, and <a href=\"https:\/\/www.hrblock.com\/tax-offices\/business-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">small-business solutions<\/a>. The company blends digital innovation with human expertise and care as it helps people get the best outcome at tax time and also be better with money using its mobile banking app, <a href=\"https:\/\/www.sprucemoney.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spruce<\/a>. Through <a href=\"https:\/\/www.blockadvisors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Block Advisors<\/a> and <a href=\"https:\/\/www.waveapps.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wave<\/a>, the company helps small-business owners thrive with year-round bookkeeping, payroll, advisory, and payment processing solutions. For more information, visit <a href=\"https:\/\/www.hrblock.com\/tax-center\/newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">H&amp;R Block News<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em><sup>1<\/sup> All tax situations are different. Not everyone gets a refund. See hrblock.com\/guarantees for complete details.<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 70-year leader in tax prep launches immersive tax-themed gaming content, making paying taxes a virtual reality for many first-time Gen Z filers across the country&nbsp; KANSAS CITY, Mo. (Feb. 28, 2025) \u2013 H&amp;R Block (NYSE: HRB), the company that pioneered the tax preparation category 70 years ago, has launched a highly immersive, tax-themed experience [&hellip;]<\/p>\n","protected":false},"author":406,"featured_media":67043,"menu_order":0,"template":"","tags":[23384,23419,23420,23434,23435,23436,23437],"news-categories":[23341],"class_list":["post-67042","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","tag-hr-block","tag-tax-season-2025","tag-taxes","tag-roblox","tag-video-games","tag-mega-mansion-tycoon","tag-club-roblox","news-categories-company-news"],"acf":{"post_rest_thumbnail_alt_id":""},"yoast_head":"<title>H&amp;R Block News Center | H&amp;R Block Brings Taxes to the Gaming World with Immersive Roblox Experience<\/title>\n<meta name=\"description\" content=\"H&amp;R Block has launched a highly immersive, tax-themed experience \u200bwith\u200bin\u200b popular\u200b\u200b Roblox games Mega Mansion Tycoon and Club Roblox. 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